LOOKING FOR FILIPINOS OR PHILIPPINES-BASED CANDIDATES
The Email Marketing Specialist position requires an individual with exceptional attention to detail, strong organizational skills, and the ability to work independently. As an Email Marketing Specialist, you will play a crucial role in supporting our email marketing efforts and improving overall business operations. Your responsibilities will include assisting with email campaigns, managing different platforms, optimize and change segments, analyzing email performance, and contributing to process enhancements.
Responsibilities of the Role:
Email Content & Campaign Loading:
- Thoroughly review the email body copy to ensure the absence of any personal notes or specific instructions from the affiliate that may have been inadvertently included
- Ensure the campaign details are complete and accurate
- Campaign Name, Link, From Name/s, Subject Line/s, Body with proper formatting
- Create the tracking ID for the list following the required format
- Ensure that the links used in the campaign accurately direct recipients to the respective products being advertised in the email body copy
- Use the gathered information to set up the email on the designated platform, following platform-specific instructions.
- Perform a thorough test by sending a test email. After sending the test email, verify that images are displaying correctly in both mobile and desktop views, ensure the body copy font size is readable, and confirm that all links within the email are functioning properly
- Assist with A/B testing and optimization of email campaigns.
- Ensure that all previous email campaigns have been successfully sent without encountering any issues. In the event of any problems, promptly notify the operations team to facilitate timely resolution.
Skills and Qualifications:
- Previous experience in email marketing, digital marketing, or a related role is a plus.
- Knowledge of email marketing best practices, strategies, and metrics.
- Familiarity with email service providers (ESPs) or marketing automation platforms.
- Maropost, Ontraport, Sendlane, Expertsender, Earnware, etc.
- Strong written and verbal communication skills with attention to detail.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Proficiency in using email marketing software, HTML, and CSS is a plus.
- Ability to multitask, manage deadlines, and work effectively in a fast-paced environment.
- Positive attitude, eagerness to learn, and a team player mentality.